Get Noticed! By Media, That Is…

It seems as though almost every day, we are hearing about another media outlet that is closing or drastically cutting staff. Television stations, newspapers and magazines have to produce the news with less resources and less hands in the trenches. Now more than ever, it is important to follow some simple steps for your press releases in order to provide reporters with what they need most in the quickest way possible. Their jobs have gotten more difficult. It is your job to make their task of covering you as simple as possible.

Here are some tips to sending a press release that will get published:

 Know who should receive your releases. Do not send your release to info@________. Find the name of the correct person and that person’s email address and address your email accordingly.

 Brief is the word. Your release should be no longer than 250 words.

 List Who, what, when, where and why in the first sentence. If I only read your first sentence, make sure I know enough about your story so know whether or not I want to cover it.

 List contact information for one person for both day and evening/weekend. With cuts to staff and the use of freelancers, reporters are keeping some unusual hours. Help them to utilize you as a source should their tasks need to be accomplished outside of regular business hours.

 You can never send too early or too many. Find out what the publishing deadlines are for the publications you want to be seen in, and make sure they are a part of your marketing plans.

 This is not paid advertising!! Your story will not appear word-for-word as you would like or as it is listed in your press release.

 If not printed, ask why (But be nice!)

 If you get a story, say thank you in a written note. Reporters are doing a job, and just like you it feels good to be thanked occasionally for a job well done.

Good luck and we look forward to seeing you in the media!

Looking for more low/no cost ways to market? Attend our Getting Social Media Savvy Seminar–


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