Archive for July, 2009

TOP SEVEN THINGS I HAVE LEARNED FROM BEING LOCKED OUT OF FACEBOOK
July 23, 2009

Top Seven Things I have Learned From Being  Locked Out of Facebook

In case you haven’t been tortured by my non-stop tweets and status updates- I have been locked out of Facebook for almost a month.  It all started very innocently, I went to log in, my password didn’t work, I clicked “reset password” and never got anything back.  I have tried CONSTANTLY to contact the Facebook folks for some sort of resolution and have not been able to get ANYTHING in return.  The only way my page is ever updated is through my Tweets, which I had set up to automatically post to my account. (THANK GOODNESS!)

Today, I am choosing to look at this experience not as a frustration or pain in my side like the one I get when I pretend to be a runner, but instead as a learning experience. 

Here are the Top 7 Things I have learned since being locked out:

  1. I have no idea what is going on in my friends’/family’s life without being able to read Facebook Status updates.  I did not realize this that this was my main means of “keeping in touch” with my loved ones. Through their status updates, I learned of job promotions, engagements, births and moves across the country.  Yes, I also learned really minute details that I probably could have lived without such as information about individuals’ cats and co-workers, but I am even missing that.  I am actually CRAVING information about what you ate for breakfast.  I WANT to know!!!
  2. I was relying on Facebook updates for my news information.  I am not proud of it either, but I was.  It was through Facebook that I found out who made it to the Super Bowl, who won York’s Mayoral Primary and who was just fired, er, I mean resigned, from public office.  I have increased my official news consumption (radio, tv, print) in the absence of the updates, but I have to tell you, I don’t feel nearly as “in the know” as I once was.
  3. I have great friends who will continue to comment on my page, offer kudos, and notes of solace even though I cannot comment back.  Our Facebook realtionship has become very one-sided and they are okay with that.  Most other FB communication however has ceased to exist.  Shows again that this Web 2.0 phenomenon needs to remain an authentic two-way conversation.
  4. Spammers will still spam you even if you are never on your page.  I still get about 25 messages delivered to my email each day inviting me to try the new “Orange O Martini” or “Country Sing-A-Long.”  Way to target market people.  I mean, really…
  5. I have no idea when your birthday is if you are not one of my closest friends or family. FB kept me with this false image of myself as being into other’s lives to the point of wishing them yearly joy at the celebration of their births.  Now, I am back to being the self absorbed person I pretty much am.
  6. Photos take on less of an importance when you can’t post them.  If no one will see this picture, do I really need to put on lipstick first?  Okay, I do because of the self absorption thing, but they have lost that “public” factor (and flavor) that they once had. 
  7. Driving in heavy traffic is BORING.  No longer do I have a great red-traffic-light-diversion that helped get me through the day.  I now look around and what I see is none too pretty.  People do the most disgusting things while in their cars.  I am munching on a pack of something yummy right now, so as to not gross myself out, I am not going any further with that one.

 

And there you have it, at least for now.  Because I am still not back in, but I tried again today and have my fingers crossed. Facebook execs- if you are out there- please have some mercy on a poor soul and LET ME BACK IN!

 

Update- I first posted this blog about a month ago.  Two weeks ago, I went ahead and created a new Facebook profile www.facebook.com/PRGuruKim  and everyday, Facebook suggests that I become Friends with my old page.  Doh!

Seek Ye First the Gift of REcommendations
July 23, 2009

Seek Ye First the Gift of Recommendations

The best person to make a case of why someone should use your product or service is not you.  It  is actually another customer.  You are being paid to tell your story, while customers are not and their words bring more credibility and a higher trust factor for your potential customers.

This is another reason why Web 2.0 technologies create dynamic marketing opportunities.  They create user-friendly ways for your current contacts to promote you to their circle of influence.  The following are a list of ways to promote recommendations:

  1.  Linkedin Recommendations:  This is the simplest way to increase your credibility.  You are literally seeking a recommendation by one of your contacts that will be displayed on your profile page.  The easiest way to do this is to ask.  Pick at least four contacts that you value and ask if he or she will write you a recommendation.  Make their lives even easier by writing one for them that they may tweak before you post.  (And make sure to return the favor!)
  2. Facebook Fan Page:  Create a fan page for your company (as opposed to a separate profile) and not only can your contacts join, but they can send links to all of their friends suggesting that they contact as well.  Encourage your fans to do so by asking via the “message all” function on the Fan Page.
  3. Seek @ messages on Twitter.  Each time someone sends a reply to something you wrote, it validates the importance of your message.  Ask questions to get the conversation started.
  4. Facebook Event Pages:  Promoting an event via Facebook allows others to see who else might be coming to your soiree.  This can help your event if the guest list rocks, but hurt if only your Aunt Gertrude is coming.  Use this function only if you know the former will be the reality.
  5. Post a video on YouTube.  We interviewed some our clients to share with the rest of the world why we are so fabulous (if I do say so myself.)  Why not do the same?  As you will be able to tell if you check ours out, this does not need to be fancy pants. The more grassroots, the better.  Not only will this be a great way to promote your company, but it gives a bit of celebrity to your clients strengthening your relationship with them as well.  Check ours out http://www.youtube.com/watch?v=w0X4URoN250&feature=channel_page
  6. Comment on others in your network.  When you give a recommendation to someone else, send an @ message on Twitter or post a reply on someone’s Facebook fan page, you promote yourself to all of that person’s contacts.  You are now associated with someone they value and you have just created warm leads. 

 

What are some other ways you use Web 2.0 technologies to share recommendations?